Mapping Global Media and Contra-Flow: Discussion

What is the global media landscape? How has it evolved over the past decades? What role has UNESCO played in the shaping of the global media landscape?

The global media landscape is the digital technology and aesthetics of the flow of media. It has evolved over the last decade by allowing the global and contra-flow of media to flow in different directions (export and import). This allows those who didn’t have access to other nations or target audience to expand their base or reach a larger audience. The UNESCO role, which is the mediator, has shaped the global media landscape. It helps to report information to the key players involved providing them with education for a better understanding of culture scientifically. I think that this allows all parties involved to make better decisions when it comes to the trading of communication and media commodities.

Who are the major media players (companies and countries)? What is meant by ‘subaltern’ contra-flows? Are these anti-hegemonic or pro-American? Why?

The major media players in terms of countries is United States, Europe, and Asia. The major media company players are CNN (US), ESPN (US),  Disney (US), Discovery (US), Hollywood (US), Google (US), BBC (Europe), CNBC (US), Wall Street Journal (US), Japanese Animation (Japan), etc.( Thussu, 12).

What is meant by “subaltern Contra-flows”, is an sub-alternate flow that flows culture from one place to another by a constituent from another region (Thussu,11-13) . For example, there are two  types of Contra-Flows: Transnational and Geo Cultural  (Thussu,12) . Transnational is a subaltern flow that consist of multi-vocal, multimedia, and multi-directional flows (Thussu,11-13).

According to the text, Thussu states that global media traffic isn’t just one way, even with the US at core. I think that this shows that the subaltern flows is anti-hegemonic even though they may be hybridized (Thussu,18-21). The goals of these subaltern flows is to create a flow that counters the dominant flows, giving the world audience a different perspective of culture and creativity (Thussu, 10-13).

I do not own the copyrights to this image
I do not own the copyrights to the image

Urban Culture and Affairs: Let’s Set a New Direction of Flow

What is Flow and Contra-Flow? 

Author: Briyana Kelly

Date: Sunday, January 21, 2018 11:58:16 PM CST

Subject: What is flow and contra-flow? What is meant by ethno-mediascape?

Flow is how communication and media networks attempt to hold their audience from one program to another; or even from a segment in the program to the next segment. In summary, how the constituent consumes media across networks or from programs. Contra-flow is the movement of culture brought to another place through an migrant (diaspora)  which moves the flow of media in the opposite direction of just flowing from the west to the rest of the population, making it a two way movement. Ethno-mediascape is a type of global cultural flow, mediascape is communciations media as a whole and ethno is simply ethnics. In summary, ethno-mediascape is ethnic communications media as a whole.

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Author: Briyana Kelly

Date: Monday, January 22, 2018 12:05:28 AM CST

Subject: How does flow and contra-flow contribute to the emerging ethno-mediascape?

Flow and contra-flow contributes to the emerging ethno-mediascape by creating diversity in the market from ethnic cultural groups directly, other than media and communication that is disseminated by outside sources. It allows other cultures to build their own communications commodities that reflect their culture and gives them the power to tell their own story including inform their fellow members who may have relocated nationally. It gives constituents a direct connection which is a major key in relations to how flow and contra-flow contributes to ethno-mediascape. This is also great because it’s great for representational value dealing with other ethic cultural groups.

 Why am I igniting this conversation? 

Well as you know, I’m building my credibility as a Social Scientist and Engineer, so it’s only right that I share my research. I’m currently studying Global Media and Informational Flow with my Professor, Dr. Deborah James, at Governors State University.

My interest in Media Studies is from never seeing an accurate portrayal of my identity and culture. I want to help move Urban Culture forward scientifically and dis-spell all of the misconceptions of who I am in the world. As an Urban Citizen I didn’t get into institutional studies to be socially reformed, I admitted myself to socially reform those who share their perspective of the African Diaspora globally based on their assumptions of who we are.  I think we need to focus on glocal conversations in the dominant aka global media flow.

 Source:

Thussu,Daya Kishan. (2007)Media on the Move: Global flow and contra-flow.New York, NY. Routledge.